One of the first companies to leverage real-time bidding exchanges when they appeared in the fall of 2008 and one of the first bidders integrated into the Google AdX Exchange in the summer of 2009, Triggit has been focused on leveraging the efficiencies of data-driven RTB within its DSP platform since day one. Unlike other DSPs, Triggit's technology platform is a complete, end-to-end solution that includes systems ranging from a sophisticated DMP to a flexible campaign reporting interface. The integrated approach is more effectively structured for reliability and scale than the use of disparate third party systems. Triggit's proprietary systems include:
The Data Management Platform (DMP)
- Seamlessly integrates customer data, 3rd party data, and Triggit campaign performance data
- Allows simple set up and storage of campaign targeting profiles for later use
- Enables advanced retargeting using Boolean strings and dynamic creative
- Learns from past campaign performances via optimization algorithms
- Provides customizable layers of analytics & reporting tied to segment performances
Advanced Retargeting Functionality
- Segment targeting and messaging based on any attribute in the DMP
- Combine multiple attributes (Boolean strings) or full segments to create targeting groups
- Leverage target audience site clustering identification & ad sequencing
- Utilize dynamic creative to enable offers tied to past product views or shopping cart drop-offs
- Set time-based parameters such as action recency or date ranges
Automated Optimization Algorithms
RTB backbone utilizes four data centers and 70 machines world-wide providing global targeting
- US-East
- US-West
- EURO
- APAC
Includes standard heuristics-based approach to real-time bidding
- Bid scoring based on quality of impression (site, page, tag, user factors)
- Recency and frequency curves
- Identification and filtering of users with known ad 'fatigue' characteristics
Incorporation of learning from past campaigns using data stored in the DMP
- Multivariate calculations
- Placement coefficients
- 200M+ server-side cookies
Goal-based optimization settings which can be adjusted from the client portal
Processing speeds of over 100,000+ QPS to ensure the best inventory access & pricing
Conversion Attribution Testing
Free treatment & control testing with every campaign
- Fully integrated and scalable
- No PSA requirements
- Conversion, click, and view-through data
Deep conversion reporting enhances data stores in the DMP
- Site shown
- Creative viewed
- Products purchased
- Price points and total purchase amount
- Geography
Provides true effectiveness of display ads by quantifying the impact of view-through
A Web-based Reporting Interface
Online access to a full reporting interface
- Where each impression ran
- How it performed
- What it cost, including: (CPM/CPC/CPA/View-thru)
A flexible reporting structure for better analysis
- By campaign
- By targeting group
- By exchange / website
- By ad type
- By customizable attribute
Data archival and easy export functionality
For more information about Triggit's technology stack, contact us today.
