For advertisers and agencies who want to leverage the advantages of an RTB-enabled DSP but manage the entire campaign process themselves, Triggit provides an industry-leading toolset that enables clients to build, run, measure, and optimize profile-driven display campaigns from a single platform. With no minimum spends or out clauses, and support from the account services team as needed, Triggit allows each client to scale their display advertising efforts at their own pace using an easy to use, browser-based client portal and integrated DMP that provides tools to:
Ad exchange filters across nine partners
Site-by-site selection from over a million sites
White / black list creation
Geo-targeting by region, country, and U.S. zip code
Above the fold only
Integrate deep-level CRM and 3rd party data
Store campaign targeting profiles for later use
Enable advanced retargeting functionality
Define free treatment & control attribution testing parameters
Where each impression ran
How it performed
What it cost, including CPM/CPC/CPA/View-thru
Available by campaign, targeting group, exchange, site, creative unit, and date range
Includes full data archival and exports
All self-service campaigns include the same proprietary RTB technology and automated optimization algorithms that Triggit's full-service campaign management clients receive. These algorithms constantly learn from campaign performances using a combination of multivariate calculations, placement coefficients, and over 200 million server-side cookies. Campaigns can be instantly started, paused, and stopped at any time.
Self-service clients are always under the watchful eye of the Triggit account services team which will provide guidance when missteps or opportunities are seen. Campaigns can be easily upgraded to full-service management as needed.
