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As a leader in the native retargeting space, and ad:tech generally, Triggit both creates news, and has news created about us.   We look forward to continuing to engage in active conversation about the future of our industry, and develop innovative products to solve our toughest problems.

 

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The Do’s & Don’ts of Facebook Retargeting

Today’s post is cross-posted with FBPPC. By Alison Morris, Director of Marketing Retargeting has become a necessary ingredient in the digital advertiser’s marketing mix. 96% of advertisers say retargeting is already a part of their marketing mix, and 50% plan to...

Content Marketing Meets Retargeting

By Alison Morris, Director of Marketing Content marketing has become increasingly important as brands aim to build trust and engage with new and existing consumers. 90% of B2C marketers leverage content marketing, and 60% of B2C marketers expect their content...

Marketing Confessions: I Ignore Banner Ads

By Alison Morris, Director of Marketing Remember the last time you noticed a really creative, eye-catching banner ad that was so relevant, it made you want to immediately stop what you were reading and click on it? Me neither. “Banner blindness is real. We’re...

The World Cup’s Effect on Brazil and Online Impressions

By Prachi Mishra, Product Marketing Manager, and Micah Stone, Accounts Analyst Like many companies this summer, Triggit has caught World Cup fever. While we’ve been enjoying watching the games both in our Sao Paulo office and here in San Francisco, we’ve noticed some...