3 Ways to Make the Yahoo/Microsoft/AOL Alliance Work - by Zach Coelius
All signs point to Microsoft, Yahoo and AOL joining forces to compete with Google in the display advertising exchange business. Much of the sentiment has focused on the downsides of this group ... READ MORE »
Digiday - Sep 16, 2011
Rich folks are suckers for digital media (and online ads)
Digital media and online advertisements are the best way to reach the wealthiest Americans, according to a study released today by the Interactive Advertising Bureau (IAB) ... READ MORE »
VentureBeat - Aug 1, 2011
Sparks Fly Over Agency Trading Desks at OMMA AdNets
ADOTAS – Lovers of drama and the ad tech space are in for a treat, as a panel from the OMMA AdNets conference transcended from being a snorefest in which the same talking heads ... READ MORE »
Adotas - Jul 22, 2011
Conflict? What Conflict?: The Trading Desk Dilemma (OMMA AdNets Conference Panel)
Watch the video now ... READ MORE »
Ustream.tv - Jul 18, 2011
Conflict of Interest Over Agency-Owned DSPs, Trading Desks?
LOS ANGELES -- Is there confusion when media planners and buyers are trying to sell you media -- especially through agency-owned demand-side platforms or trading desks? Worse, is there a conflict of interest? ... READ MORE »
MediaPost Publications - Jul 18, 2011
Big data in real time is no fantasy
Big data, as in managing and analyzing large volumes of information, has come a long way in the past couple of years. Among the greatest innovations might be the advent of real-time analytics ... READ MORE »
GigaOm - Jul 5, 2011
Amazon's Retargeting Expansion Could Make It A Bigger Display Ad Player
Amazon's deal with demand-side platform Triggit will allow Amazon (NSDQ: AMZN) to expand its existing retargeting efforts and despite the numerous odds against it, the e-commerce giant ... READ MORE »
PaidContent.org - Jun 29, 2011
Triggit Raises $4.2 Million For Its Demand Side Ad Platform
San Francisco-based startup Triggit has closed a $4.2 million funding round led by Spark Capital and Foundry Group. As part of the deal, Seth Levine (Foundry) and Santo Politi (Spark) ... READ MORE »
Techcrunch.com - Jun 24, 2010
Help Yourself: Triggit's Real-Time Display Ad Bidding Platform Is Now Self Serve
Last year Triggit, a startup that launched in early 2008, shifted gears to become one of the web's first demand side advertising platforms. Triggit is part of a new movement in advertising that holds real-time auctions ... READ MORE »
Techcrunch.com - Feb 18, 2010
