For advertisers and agencies with large budgets tied to data-driven campaigns that require a turn-key solution, Triggit offers full account management services to complement its DSP technology. All campaigns are supported by account managers and analysts who work with clients to provide everything from an overall strategy to meet their business objectives to customized reporting templates that provide complete operational transparency. Core services include:
With the combination of an integrated DMP and access to billions of RTB impressions each day across millions of websites, Triggit has the ability to handle the most complex business requirements. Our standard campaign strategy development process involves the following steps:
Once an overall strategy has been defined, Triggit's technical sales managers begin the campaign set up process which begins with data integration and ends with the campaign going live. After launch, changes can quickly be made to any parameter at any time. Set up includes the following:
After a campaign launches, Triggit's account managers constantly monitor performance, reviewing daily reports and making adjustments to site lists, bidding parameters, and other factors when needed. Meanwhile, Triggit's algorithms make ongoing adjustments to optimize versus campaign goals that can include CPM, CPC, CPA, or view-through metrics.
Incorporation of platform learning from past campaigns is also incorporated through the use of:
Complete performance transparency is provided through regular campaign reports, which are customized to meet the needs of each individual client and campaign. All data is archived and can be exported in a number of different formats.