Questions About Facebook Exchange Retargeting

How does Facebook Retargeting work?

Let’s look at the example below. Jane is looking for a pink high heels on Shoes.com. After browsing a several pink shoes, Jane finds a pair she likes but doesn’t buy. The next time Jane’s Facebook page reloads, Triggit makes sure that Shoes.com wins the bid for an ad on Jane's page. Jane sees and clicks through on the ad for that specific pair of shoes and purchases. That’s retargeting at work.

What is the Facebook Exchange (FBX)?

Facebook’s ad exchange officially launched September 2012. Through a third-party demand side platform (DSP) like Triggit, advertisers bid in real-time for Facebook impressions, considered the web’s most valuable inventory. The Facebook Exchange is a great direct response channel as advertisers use their own first party data to find and retarget their site visitors on Facebook.

How do I start retargeting on Facebook Exchange with Triggit?

Triggit can get the world’s largest direct response advertisers running on Facebook Exchange in under two weeks. Contact our sales team today to get full details on our easy implementation process and our pricing!

How does Facebook Exchange compare to traditional exchanges?

After running tests comparing Facebook Exchange ads against above-the-fold ads on top quality pages on traditional RTB exchanges, we found that not only did the Facebook Exchange outperform in terms of conversions, but it delivered much better ROAS. We also found that the Facebook Exchange was better in terms of:

  • Inventory: The Facebook Exchange will be over a 1/4 of all internet ad impressions once in full production. That’s 2-3x more than all other exchanges combined, including Google’s.
  • Above the Fold: There’s no fold! Facebook ads follow users up and down the page, so your ads will always be in view.
  • Efficiency: On average CPAs on the Facebook Exchange are 1/3 cost of the best inventory available on traditional exchanges.
  • Recency: A majority of people who visit your site see your ad on Facebook within the first hour - sometimes in the first five minutes.
  • Time on site: Most of your customers - over a billion people worldwide - are parked on Facebook and are browsing on the site all day long. More than 1 in 7 minutes are spent online on Facebook.