What is Retargeting on the Facebook Exchange?

People go from “just browsing” to “ready to buy” faster on Facebook. View the video to learn more about why the Facebook Exchange is the answer to what retargeting was meant to be

Triggit has built innovative features and tools around the Facebook Exchange that are unmatched to any other DSPs.
Here are some of our capabilities:

Scale
Dynamic Product
Retargeting
Advanced Retargeting
Segmentation
Viewthrough Attribution
A/B tests

What Others Say About Us

[Triggit] took the chance, raised $7.4 million, and now...Triggit’s revenue is up 300% since it jacked into FBX.
TechCrunch
"From Triggit, [the Facebook Exchange] drives 30% more conversions than anywhere else... What you’re seeing from us is a really big push to make our ads higher-quality, better for users." -- Facebook COO, Sheryl Sandberg
Wall Street Journal
Triggit’s data provides the most extensive information yet on an experimental product that could turn into a strategic crown jewel for Facebook.
Wired
"Obviously Facebook is gigantic — 25 to 35% of the entire Web. So they’re big. The volume at this point is ramping incredibly quickly. We haven’t gotten to the full scale that is Facebook, but the dial is turning very quickly..."
All Things Digital
...during that trial Rocket Internet saw better results with Triggit. It signed a preferred partner contract with Triggit around December that was implemented across numerous brands beginning in January.
Ad Exchanger
Triggit is one of the only DSPs able to run ads through Facebook Exchange internationally and now has more international business than in the U.S.
Adweek
One thing we and every other Facebook Exchange partner have found is that FBX inventory in the U.S. is worth much more than it currently costs, hence the landrush analogy.
Business Insider
...as Zach points out, retargeting isn't the end game, it's just the beginning.
John Battelle

We've been at work since 2005 as a DSP. We're proud to be one of the first to bring real-time bidding into the market, and we're excited to bring our experience and advanced retargeting technology to Facebook Exchange for clients across six continents.

Retarget on Facebook's News Feed Today!
Retarget your customers with relevant, dynamic ads on the front page of the InternetContact Usto retarget on the Facebook Exchange

Your 2013
Retargeting Playbook
for the Facebook ExchangeLearn the retargeting insights & strategies that's worked for large direct response advertisers
and why they trust Triggit to retarget their 500+ million monthly unique visitors

Dynamic Creatives
& Advanced Retargeting
on Facebook Exchange
Turn your entire product catalogue into a dynamic
experience on Facebook to see 2-5x higher CTRs

Shutterfly's 4x Return
on FBX

What is Retargeting on the Facebook Exchange?

Triggit has built innovative features and tools around the Facebook Exchange that are unmatched to any other DSPs.
Here are some of our capabilities:

Scale

Dynamic Product
Retargeting

Advanced Retargeting

Segmentation

Viewthrough Attribution

A/B tests

What Others Say About Us

[Triggit] took the chance, raised $7.4 million, and now...Triggit’s revenue is up 300% since it jacked into FBX.

"From Triggit, [the Facebook Exchange] drives 30% more conversions than anywhere else... What you’re seeing from us is a really big push to make our ads higher-quality, better for users." -- Facebook COO, Sheryl Sandberg

Triggit’s data provides the most extensive information yet on an experimental product that could turn into a strategic crown jewel for Facebook.

"Obviously Facebook is gigantic — 25 to 35% of the entire Web. So they’re big. The volume at this point is ramping incredibly quickly. We haven’t gotten to the full scale that is Facebook, but the dial is turning very quickly..."

...during that trial Rocket Internet saw better results with Triggit. It signed a preferred partner contract with Triggit around December that was implemented across numerous brands beginning in January.

Triggit is one of the only DSPs able to run ads through Facebook Exchange internationally and now has more international business than in the U.S.

One thing we and every other Facebook Exchange partner have found is that FBX inventory in the U.S. is worth much more than it currently costs, hence the landrush analogy.

...as Zach points out, retargeting isn't the end game, it's just the beginning.

Be one of our happy partners

What is Retargeting on the Facebook Exchange?

Triggit has built innovative features and tools around the Facebook Exchange that are unmatched to any other DSPs. Here are some of our capabilities:

Scale

Dynamic Product Retargeting

Advanced Retargeting

Segmentation

Viewthrough Attribution

A/B tests

What Others Say About Us

[Triggit] took the chance, raised $7.4 million, and now...Triggit’s revenue is up 300% since it jacked into FBX.

"From Triggit, [the Facebook Exchange] drives 30% more conversions than anywhere else... What you’re seeing from us is a really big push to make our ads higher-quality, better for users." -- Facebook COO, Sheryl Sandberg

Triggit’s data provides the most extensive information yet on an experimental product that could turn into a strategic crown jewel for Facebook.

"Obviously Facebook is gigantic — 25 to 35% of the entire Web. So they’re big. The volume at this point is ramping incredibly quickly. We haven’t gotten to the full scale that is Facebook, but the dial is turning very quickly..."

...during that trial Rocket Internet saw better results with Triggit. It signed a preferred partner contract with Triggit around December that was implemented across numerous brands beginning in January.

Triggit is one of the only DSPs able to run ads through Facebook Exchange internationally and now has more international business than in the U.S.

One thing we and every other Facebook Exchange partner have found is that FBX inventory in the U.S. is worth much more than it currently costs, hence the landrush analogy.

...as Zach points out, retargeting isn't the end game, it's just the beginning.

Be one of our happy partners

Triggit has built innovative features and tools around the Facebook Exchange that are unmatched to any other DSPs.
Here are some of our capabilities:

Dynamic Product
Retargeting