Data Insights

Facebook Exchange Playbook

Triggit teamed up with online advertising data expert Dr. Hyungyoung Choi to discover key retargeting online shopping insights and strategies that worked on the Facebook Exchange during the 2012 holiday season. To learn the tips and tricks that top Fortune 1000 advertisers used to retarget valuable customers on the Facebook, click the image below and download the first definitive Facebook Exchange Playbook.

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What Others Say About Us

[Triggit] took the chance, raised $7.4 million, and now...Triggit’s revenue is up 300% since it jacked into FBX.
TechCrunch
"From Triggit, [the Facebook Exchange] drives 30% more conversions than anywhere else... What you’re seeing from us is a really big push to make our ads higher-quality, better for users." -- Facebook COO, Sheryl Sandberg
Wall Street Journal
Triggit’s data provides the most extensive information yet on an experimental product that could turn into a strategic crown jewel for Facebook.
Wired
"Obviously Facebook is gigantic — 25 to 35% of the entire Web. So they’re big. The volume at this point is ramping incredibly quickly. We haven’t gotten to the full scale that is Facebook, but the dial is turning very quickly..."
All Things Digital
...during that trial Rocket Internet saw better results with Triggit. It signed a preferred partner contract with Triggit around December that was implemented across numerous brands beginning in January.
Ad Exchanger
Triggit is one of the only DSPs able to run ads through Facebook Exchange internationally and now has more international business than in the U.S.
Adweek
One thing we and every other Facebook Exchange partner have found is that FBX inventory in the U.S. is worth much more than it currently costs, hence the landrush analogy.
Business Insider
...as Zach points out, retargeting isn't the end game, it's just the beginning.
John Battelle

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Facebook Exchange Playbook

What Others Say About Us

[Triggit] took the chance, raised $7.4 million, and now...Triggit’s revenue is up 300% since it jacked into FBX.

"From Triggit, [the Facebook Exchange] drives 30% more conversions than anywhere else... What you’re seeing from us is a really big push to make our ads higher-quality, better for users." -- Facebook COO, Sheryl Sandberg

Triggit’s data provides the most extensive information yet on an experimental product that could turn into a strategic crown jewel for Facebook.

"Obviously Facebook is gigantic — 25 to 35% of the entire Web. So they’re big. The volume at this point is ramping incredibly quickly. We haven’t gotten to the full scale that is Facebook, but the dial is turning very quickly..."

...during that trial Rocket Internet saw better results with Triggit. It signed a preferred partner contract with Triggit around December that was implemented across numerous brands beginning in January.

Triggit is one of the only DSPs able to run ads through Facebook Exchange internationally and now has more international business than in the U.S.

One thing we and every other Facebook Exchange partner have found is that FBX inventory in the U.S. is worth much more than it currently costs, hence the landrush analogy.

...as Zach points out, retargeting isn't the end game, it's just the beginning.

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