Triggit was founded in 2005 to address a simple question: "Why is the process of buying online display advertising so inefficient?" Over the past six years, Triggit's innovative demand-side platform has consistently pushed the industry forward. Triggit was one of the first companies to leverage real-time bidding exchanges when they appeared in the fall of 2008, and one of the first bidders integrated into the Google AdX Exchange in the summer of 2009.
Today, Triggit continues to be the most technologically advanced DSP in the market, pushing the envelope in areas ranging from integrated data management through its own DMP, to the development of built-in campaign attribution technology that gives advertisers the first truly accurate measure of overall display media ROI. With access to over 10 billion impressions a day from millions of sites across the web, Triggit uses advanced algorithmic calculations to optimize impression-based pricing and bidding, executing real time buying decisions in less than 50 milliseconds.
By packaging all of its technology into a simple, web-based toolset, Triggit enables advertisers and agencies to BUILD, RUN, MEASURE, and OPTIMIZE profile-driven display campaigns from a single platform. Now that's efficiency.
Founding team:
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Zach Coelius
Zach Coelius is a Co-Founder and Chief Executive Officer of Triggit. Zach is a serial entrepreneur, who initially co-founded Votes For Students, a national Pew Charitable Trusts-funded nonprofit. An early pioneer in the DSP space, Zach is now a frequent industry columnist and speaker. Zach received his BA from the University of Minnesota. His senior year, USA Today named him one of the top 20 college students in the nation. He also received a master's degree in international studies at the University of Limerick in Ireland. Zach is an avid poker player and enjoys exploring the outdoors.
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Susan Coelius Keplinger
Susan Coelius Keplinger is a Co-Founder and COO of Triggit. Prior to Triggit, Susan co-founded Votes For Students with Zach. Susan often speaks on the topics of RTB, digital advertising, and entrepreneurship. Beyond her entrepreneurial forays, Susan is an avid athlete and can be found hurling down the mountains of Lake Tahoe on her downhill bike or skis, chasing waves while kite surfing, or playing soccer with the Olympic Club. Susan graduated from Northwestern University with a degree in political science, where USA Today also named her one of the nation's top college students.
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Ryan Tecco
Ryan Tecco serves as Triggit's CTO. He has worked for startups his entire career, beginning with Indigo Security writing network code for their flagship DRM product. He relocated to San Francisco in 2005 when Indigo Security was acquired by San Mateo's Tablus, Inc. In 2006, he co-founded Ten Ton Labs, whose first product Squishr, was a search engine for music reviews. Joining Triggit later that year, his focus has been on bringing better media buying technology to the digital advertising ecosystem. Ryan graduated from University of Michigan with a degree in Computer Science and History.
Board members:
Santo Politi, Founder and General Partner at Spark Capital
Seth Levine, Managing Director at Foundry Group
Charles Sprincin, Owner at The Sprincin Companies
Zach Coelius
Susan Coelius Keplinger
Investors:
Series A:
Spark Capital, The Foundry Group
Angel investors:
Triple Point Capital, Westwood Ventures, Asher Waldfogel, Ben Narasin, Brett Crosby, Scott Crosby, DG Incubation, Eric Stein, Gil Elbaz, Joichi Ito, Charles Sprincin, Reid Hoffman